I developed a warm and welcoming brand identity for pediatrician Dr. Daniel Salazar, who provides affordable healthcare to children in rural communities in Veracruz, Mexico.
The design process began with extensive conceptual exploration, resulting in three distinct directions that each balanced playfulness with professional trust signals.
The selected concept was refined to incorporate hand-drawn elements and bright, cheerful colors that reflect his commitment to making healthcare more accessible to lower-income families and less intimidating for children.
