The following is an illustration I created for the prestigious Maruchan Sopart contest’s tenth edition, approaching the guidelines with a strategic narrative focus and desire to bring an appealing and playful visual style to the table.
The challenge was to elevate a commercial product into an artistically compelling composition while maintaining brand recognition. For that purpose, I integrated storytelling elements that transformed the product from a simple subject into a central character within a broader narrative.
The use of bright colours, fun characters and universe-building capabilities were fundamental to demonstrate the power of strategic visual communication in brand-focused artistic expression.
